The environmental initiative “Green April”, where information, products and services that are considered to be environmentally-friendly are highlighted, has begun with a recognition granted to the executives of the shopping mall Kringlan in Reykjavík.

Kringlan (to the right of the towers). Photo by Dagbjört Oddný Matthíasdóttir.

At Kringlan 38 percent of the waste is sorted which saves the mall ISK 2.5 million (USD 20,000, EUR 15,000) in waste fees. It is the first of the country’s larger shopping malls to encourage recycling with separate waste bins, Fréttablaðið reports.

Managing director of Kringlan, Sigurjón Örn Þórsson, was pleased with the recognition. Three years have passed since the mall started recycling and in the next three years the goal is to increase the ratio of the waste that is sorted to 50 percent.

“It is a slow development but a question of being socially responsible. It is a project on which everyone here cooperates and the recognition is a great encouragement,” Sigurjón said.

Click here to learn more about “Green April” (in Icelandic).

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